naapimha
rebrand

For this project, I found an organization that dealt with a social issue affecting a community that I resonated with and that I thought could benefit from a visual rebranding.

NAAPIMHA, also known as the National Asian American Pacific Islander Mental Health Association, was the organization I chose to rebrand. A deep dive into their website revealed inconsistencies and a lack of visual cohesiveness that I felt I could improve in my rebranding solution.

After assessing their core values, audience, mission, and competitors, I created a new simplified logo and cohesive design system that reflected who they are but more importantly, who they are trying to reach and serve.